Having an Online Business is essential in order to expand Geographically and gain a Competitive Advantage. Whether you have an existing business or just starting a brand new one, I will be discussing what you should be doing to Leverage your Online Business.
LAUNCH A WEBSITE
Purchasing a domain and launching a website is the first stage when starting your online expedition. Your will start to generate traffic to your website so that you can build your business brand. You should consider finding professional themes and plugins that will enhance the functionality of your website. You should also create a landing page to gain Leads or email subscribers that you can follow up on.
Targeting your audience or niche is going to be the most important aspect to apply in order to actually make sales. You need to find out who are your audience, what do they want, what search queries they make, where do they hang out online, how do they think and why would they purchase from your business.
“If you’re marketing to everybody, you’re marketing to nobody”.
Learning Search Engine Optimisation (SEO) is also crucial when trying to rank for a higher place on the search engines. You will need to understand what kind of keywords your audience are searching for, and if there is a lot of competition for that particular keyword used. As a small to medium sized business you may want to be using Long Tail Keywords. These keywords have a longer chain of words so that there is less competition when ranking on search engines.
SOCIAL MEDIA MARKETING
Social Media Marketing is where you engage in social media to leverage your marketing power. People are constantly on social media where they communicate and have discussions. Developing your presence on social media sites such as Facebook and Twitter will allow you to engage with communities. You are essentially building the authenticity and trust of your business. People will start to take notice of and respect what you are doing in the market place. Not to mention there are so many great opportunities on social media that will take you by surprise.
So now you know the key concepts of launching your business online. The first concept is launching a professional website. The second concept is to make sure you understand who you market is so you are targeting the right people. Lastly the third concept is engaging in social media to leverage your marketing power. And these are the fundamentals on how to launch your business online.