Starting a Cleaning Service – Internet Presence

As a new start-up in the cleaning industry you are most likely to operate your business from home. This will be the case for at least the first year or even two. And that is fine and how it should be. However, the fact that there is no storefront only increases the need for a strong web presence in form of a website. Elsewhere on the Internet you will find direction that a basic website is all you need. That is wrong on all levels. Long-term, your website is the single most important investment that you will make. The reason is very simple and common sense – with a well-built website and with proper SEO you will get first page Google rank on local searches. That will eliminate the need to spend money on local advertisement and even Google ad-words.

There are four organic pieces to your Internet presence that matter and one non-organic piece. Following those five rules will get you high rank of your webpage and in that way better access to leads and potential clients.

The first piece of proper Internet presence is a website that was professionally built, with unique content, and SEO optimized for your business. With a little time spent searching, you will find several providers online who will get this type of website built for you at a very reasonable cost – as low as $300 and up. It is always good if you provide some content as well. Your website should have at the very least following pages: home page, about us page, services page, testimonials page, special deals page, FAQ page, make payment page, and contact form page. The make payment page works best if PayPal is integrated with it. Social media buttons should be integrated on the page as well.

Second important aspect of your Internet presence is creation of strong social media profiles for your cleaning service. The profiles need to be detailed and updated on a regular basis. The websites recommended for those profiles are Facebook, Twitter, LinkedIn, Google+, and a blog such a Tumblr. The three of most importance are Google+, Facebook, and LinkedIn.

Google+ shows up in local searches and if you drive your reviews toward that profile your rankings on Google will improve and people will be more likely to hire you due to visibility of your business in the searches. My suggested approach to collecting reviews is to collect emails from your first 40 or so clients, then send them an invitation to enter a drawing for a full house deep cleaning if they complete a Google+ review of your service. Put a timeline on completion of the review such as by 12/28/2015 for a more powerful call to action. These approaches will get you going and if you get as few as five reviews it will be well worth the free cleaning.

Facebook is important for a very different reason. If your clients befriend you, Facebook provides a medium of mass communication for you that is unmatched. Promotions, up selling, new services, and announcements – everything happens with one post and reaches everyone instantly. For example – you introduce tile and grout cleaning services right before the spring-cleaning season and offer it at a 50% discount to all existing clients and anyone they refer to you. All you clients will at least share that post with their friends and in the process build your brand. This is a huge value for your brands so don’t be afraid to encourage your clients to like your business web page.

LinkedIn provides a different approach to business building. This social network is used almost exclusively by professionals and provides great access to people who sign checks in their companies – in other words to decision makers. It eliminates gatekeepers who often stop you from meeting the right person when you try to sell your services. The key to using this successfully is a great profile. Take the time to build the best profile you can with a professional picture, your training and education, titles, and previous jobs listed. Then connect to your former bosses and everyone you know who has some kind of a reputable title. Once this is done, search for various terms on LinkedIn to connect to people who could provide business for you. Connect to office mangers, realtors, executives, bank managers, local business owners and anyone who could eventually become a client. In a few weeks, you will have few hundred people in your network who matter in the community and in their place of employment. At that point start working on posts that will advertise your business and ask them to hire you or otherwise recommend your service if they have someone who needs it. You will be surprised at the doors this approach will open for you.

The next piece of the online strategy for your cleaning service should be citations. Citations are listings of your business in various online directories including Google, yellow pages, white pages, and such. It is very important to list your cleaning service in as many directories as possible, preferably at least two hundred. Completely fill out each listing and don’t miss a detail. Once Google crawls these listings, the detailed profiles will do a wonder for your websites and business ranking on Google. You can enter all these listings manually which will take a lot of time and can be a very boring and tedious process. I highly recommend using of the services advertised online to do the work for you. Just make sure it is a manual entry service you hire and pay once. You want to avoid the monthly subscription services. While they work instantly, they cost more but disappear if you ever cancel the service.

Fourth piece of your online presence should be link building. You want as many inbound inks from high ranked pages to your website as possible. You can get that accomplished by asking other high ranked local businesses to list you as a partner on their website – look for business that work with similar clients but on different things such as plumbers, electricians, and floor people. In addition, either hire a writer or write couple of hundred unique articles and post them in article databases with the link to your business. Choose high ranked databases only.

The fifth, non-organic way of increasing your web presence is pay-per-click advertising. This can get very expensive, especially with Google. I recommend staying away from it until you can afford a budget of at least $30 per day.

How to Create Passive Income In Your Online Business

In this article, I’m going to discuss some of the best ways you can create a passive income from home. It will only take a few extra minutes to implement and you will increase your overall earnings passively. Let’s get started, shall we?

First off, let me start by saying that most people make the mistake of spending too much money on advertising, when they should be focusing on their sales funnel. It all stems from the sales funnel. Without it, you won’t be able to grow your business.

Step one. Create an information product. This is basically a product that teaches people how to do something. It could be an e-book that teaches people how to build a storage shed. You need a product to sell.

Step two. Create a custom capture page that you can begin building a newsletter where you will sell your information product. This is the lifeblood of any business. You will be able to follow-up with your potential customers and close more sales.

Step three. Send targeted traffic or visitors to your capture page. This is by far the fastest way to build your mailing list. It’s also the fastest way to get sales in your business because people will learn more from you over a period of time. Meaning you can send them broadcast messages and special discounts on the products you are selling online.

Now, there are lots of traffic sources that you can use to build your list. However, in order to more effectively target your audience, I suggest using just 3 methods. These traffic generations methods are: Article marketing, Facebook ads and Solo ads. These are the 3 that I have personally been using to build my business and create a stable income online.

I suggest that you choose the one that most fits your needs and master it. You want to be comfortable when you are out “driving traffic” to your products. So choose just 1 traffic building method and stick with it until you see results!

Step four. Analyze your results. Now that you have been testing different traffic sources you can choose whether or not they are all worth your time. I like to do all 3 methods as they have proven profitable. However, it’s up to you to decide for yourself.

If you do decide to use all 3 methods, I suggest setting up a separate email newsletter for each traffic source so you can track where the sales came from.

10 Tips To a Successful Online Business

Below I’ve compiled a list of 10 tips you’ll want to consider when thinking about building your own online business. The list is by no means exhaustive. Each one is in practice for my own online business and there are many leaders in the industry that are also using the same techniques to succeed in their own businesses.

1) Find a niche market

When starting an online business from scratch you first need to think about what it is you are going to sell or provide to your customers. Selling everything and anything to anyone is not going to cut it today especially in the online world. Customers will always try to get the best service offered. If you are the best in your field then people will come to you. Pick a niche that has a high demand. No demand = no sales.

2) Target the right customers

Once you have chosen a niche market you will need to target to a specific customer. There’s no point in trying to sell cycling gear to someone who doesn’t know how to ride a bike. Find out who’s interested in your product. Where do they shop (online)? How much do they spend on their interest a month? Are you aiming your product at a specific age group? How can you meet their needs?

3) Choose a platform to market your business

Choosing somewhere to market your product is the next step. This could be in the form of an authority website where you can market your brand. Depending on what your product is there are different ways to do this, for example if you are offering online services such as a course or expertise in a specific field then this is a great way to market yourself. You could start a blog to build yourself up and get your name out there as an expert. You could write articles and place them on article marketing websites. If you have a physical product to sell then you can create an eCommerce website.

4) Build a list

Building a list is probably one of the most important things you can do when starting an online business. If you don’t have a list then you don’t have customers. Once that customer subscribes to your list you have them for life and you can continue to market your products to them increasing the value that you have to offer. It’s easier to sell to existing customers than it is to new ones as they already have that trust, which brings me to my next point.

5) Build trust with your customers

Without trust between yourself and your customer you will not be able to sell to them. Take some time to tell your customers about yourself and your business. Why can they trust you over another supplier? What’s special about your business? Relate to the customer, share with them relatable experiences. This is what blogs and authority sites are great for. This is a place where they can learn about you and your product before you send them to your business page.

6) Become an expert in your field

Learn the ins and outs of your field. If you are selling expertise in nutrition but don’t know the first thing about eating healthily then you’re setting yourself up for failure. When people go to a specific site to find information on a subject then that’s exactly what they should get. If you’re advertising a new health regime but can’t answer questions when your customers come to you then you don’t have a business to stand on. Know what you are selling. Educate yourself before you can teach others.

7) Add incredible value

There is no better tip to success than adding value to someone’s life. If you can solve somebody’s problems they will pay good money to have them solved. But make sure you do have the answer for them. You don’t want your business branded as a scam. If you are knowledgeable in a subject it’s likely someone else needs that information, so teach what you know.

8) Advertise

Obviously your success will be the result of you making sales and you can’t make sales without marketing your business. Advertising doesn’t always have to be expensive, in fact there are some pretty good ways to advertise your business for free such as forum marketing, blogging, article marketing. Just know that if you are advertising this way it will take a lot longer for your business to make a profit than if you were using paid advertising methods. Paid methods include PPC (pay per click) social media, banner ads etc.

9) Follow up with customers

Once you start making sales it is important to follow up with your existing customers. As well as ensuring they received the service they were hoping for, you can direct them to your authority site where you have news and upcoming promotions on your next products or perhaps a newsletter they might be interested in. Always keep your current customers happy and interested, they will come back for more.

10) Optimize and repeat

So you’ve made your first sale and you’re pretty chuffed with it, well the best part is you can do it all over again. Optimize your methods. Find out what worked best for you, what were the best marketing methods. Was there a particular ad that did better than others? Get rid of the stuff that’s not working for you. It can take some time to work out the best methods for your marketing campaigns and it changes all the time but this is what sets the best businesses apart from the rest, how well you can optimize your methods and repeat the process with even more success.

Finding the Right Online Business for You

How do you know what is the right online business for you? There are three main types of online businesses. To choose the right one, you have to think about who you are as a person and which one meshes best with your personality. For example, if you’re really good at writing and telling people about it, you’d do well with freelancing.

The Three Main Types of Online Businesses

There are three main types of online businesses that anybody can easily start. They are affiliate marketing, freelancing and eCommerce.

Affiliate marketing is where you promote somebody else’s product or service and get paid for an action. Sometimes companies pay if you just click on a link. Other times they require the clicker to buy the product or service. As an affiliate marketer you don’t have to provide customer support on the products ordered, or deal with product refunds or returns. There’s little initial cost. You can set up a quick website and write reviews of the product.

Freelance writing is a very flexible opportunity because you can sell your writing services to clients directly or you can use an online platform like fiber. You can live anywhere in the world as long as you provide prompt service. Because the Internet has become so content driven, there are many people out there looking to save time by hiring someone else to write for them.

Finally, eCommerce is owning an online retail store. It’s exactly like a brick and mortar without the brick and mortar. You have to advertise your items and provide customer service. You can sell your products directly through your own website or through partner network such as eBay, etsy, or Amazon.

What Skills Do You Need to Obtain

The number one skill is to know how to organize and plan your business. You need to document processes so you can provide a repeatable performance or so you can outsource and maintain quality controls.

The other skills that are nice to have include graphic design, WordPress, An understanding of online marketing including SEO, and time management. All of these skills can be outsourced. Yes, even time management can be outsourced. You can hire coaches who will help you plan your week. And then they can call you twice a day to ensure that you’re staying on track.

But only you can clearly see the purpose of your business, and the direction where you want to grow it into. Once you clearly see where you want to go, and understand who you’re selling to, then you can create your sales funnel. Then you craft (or get created) a marketing plan to fill that funnel with hungry potential clients.

Come join us at Online Business Opportunities for information and tips on finding the best online business for you to start. You can work part time until you’re ready to take the leap to full time, or have it as a side business if you’re in college or retired.

The Right Mentality For A Successful Online Home Business

When I first decided to take the plunge and start my own online home business, I had all the wrong ideas. I had seen all the “businesses in a box” with their advertising hype such as, “make over a thousand dollars a week with a four-hour work week sitting at your kitchen table in your pajamas” and the like. So I thought I could just get a domain name, set up a web site, and then pretty much let my business run itself on autopilot. I suppose you could call it the “Field of Dreams” mentality – that “if you build it, they will come.” Now I realize that I was setting myself up for failure with that way of thinking. I have learned that, to be successful with an online home business, you need to have a certain kind of businesslike mindset.

First, you need self-discipline. You’re going to work your tail off sometimes. You’re going to have days when you’re staying up late and getting up early. There will be times when you have no idea how it’s all going to get done. And your new business is not going to start throwing money at you overnight. You should expect to be working long, often boring hours, especially when you are first starting your online business. Most online entrepreneurs work over 50 hours a week, especially when they are first establishing their business. At least 20 of those hours are devoted to marketing their business. These new business owners realize that they can’t just sit back and wait for their customers to beat a path to their door. They have to be where their customers are – on search engines, forums, blogs, email, and social media.

This need for marketing know-how leads into a second point – you need business management knowledge and skills. If you don’t already have those skills and knowledge, you may need to take classes, get advice, and educate yourself. An online business is still a business, and all the same business principles that apply to a brick-and-mortar firm also apply to an online enterprise. You need to understand profit and loss and how each is measured. You need to know how to use the various marketing tools, both online and offline. You need some understanding of business law. You need to be able to set up a business plan and make good business decisions.

Having an online business can be very rewarding. Being your own boss using your own computer in the comfort of your own home can certainly be a dream come true. Just don’t expect it to happen easily. Be prepared to do whatever it takes for as long as it takes.

11 Tips For Offering Good Customer Service With Your Information Publishing Business

It’s an interesting topic to delve into, and I think you’ll discover that what you previously considered “good customer service” might not be good enough any more.

It’s almost become a cliche, hasn’t it? Seems like every website, television commercial, and even the sign hanging up at your local supermarket is declaring the business’s outstanding customer service policy.

But what does that really mean?

• That they smile when you walk in the door?

• That they flood your inbox with “special offers” just for you?

• Or that they offer a money-back guarantee?

Maybe all of those things. Or none of them. You see, the term good customer service is pretty ambiguous. But if we can’t define it, how can we hope to accomplish it?

For newsletter publishers, good customer service is made up of several parts. Firstly, there is the part that you’re (hopefully) already doing. You’re hitting your deadlines on time and you are ensuring your newsletters are reaching your subscribers on time each month. You’re proofreading your work. You’re answering emails politely. And you’re acting in a professional manner. Then there are the things that are less concrete, but which can really make your customer say, “Wow! They’re fantastic!” They’re harder to define, but they’re the things that will get you noticed, remembered, and referred.

These are things like:

• Keeping an eye on industry news and forwarding interesting articles to your client

• Participating in social media campaigns by retweeting or liking Facebook fan pages

• Sharing content from within your circle of influence where appropriate.

Of course, that’s a simplistic view of good customer service. Now, let’s talk a bit about what you can do to ensure you’re always giving your customers the best possible service.

First, always keep the basics in mind:

1. Be polite.

From the first meeting to the final goodbye. There’s really no substitute for good manners.

2. Follow through.

If you promise to call a client back, send an email, or investigate a problem on or by a certain time, do it. The last thing you want is to earn a reputation of being unreliable!

3. Neatness counts.

Obviously, the work you turn in must be flawless, but try to keep all aspects of your business orderly. Invoice on time and without errors, and write grammatically correct emails.

4. Avoid being over-familiar.

Generally, there is still a difference between a client and a really close friend so make sure your correspondence and phone calls remain professional. Eventually, you might become close enough to exchange family stories and pepper your emails with a ‘LOL’ or emojis, but let them make the first move in that direction.

5. Don’t make excuses.

Your client doesn’t need to know (and doesn’t care) that you can’t make your deadline because your toddler is sick or your spouse lost his/her job. Simply ask for an extension if necessary, and leave out the details.

Then there are the more subtle ways you can earn a reputation for providing great customer service:

6. Stay in touch.

If you haven’t worked with a client in a while, why not drop an email just to see how their business is going? You’re not asking for work here, so don’t make it an “is there anything I can help with” email. Rather, just make it a polite inquiry and perhaps a note about a great video you saw that relates to their business.

7. Keep your client informed about upgrades.

If you do WordPress designs, a quick email to your list about important upgrades or new functionality lets your customers know you are focused on your industry. Add clients to your autoresponder to make this easier.

8. Offer referral fees.

Not only will it make your customers happy, but it will earn you more work as well!

9. Remember them on their birthdays and on holidays.

Even a short email to say ‘Happy Birthday’ is appreciated.

10. Send thank-you cards.

A hand-written note of thanks is a fantastic way to make a good impression.

And finally, if it does happen…

11. If you mess up, own up to it.

Trying to place blame elsewhere only makes you look worse. If your mistake costs your customer money, it’s your responsibility as a service provider to cover that expense – or at least offer to.

A Good Idea To Start Making Money On The Internet

A lot of regions in the world today are currently going through some economical and financial crisis, the internet can help any person in those regions to start making money since a lot of international businesses are unaffected. In fact, anybody can start making money on the internet by targeting corporations and consumers from other countries. This is thought to be outsourcing because the services and commodities you render online are acquired from other areas that offer better deals and prices. And its more effective because you can always steer clear of the penalties and service fees imposed by regional governments.

One of the easiest ways to start making money on the internet is through outsourcing and you can do this by serving as a handler for businesses. A whole lot of online companies require manual expertise and employees to operate properly. People can hire qualified staff for their companies through the internet. There are lot of jobs that can be done over the internet and such job opportunities are open to qualified persons from any part of the world. Online job opportunities are possible considering the level of access and communication that can be established through the internet. People can serve as a middle man or a handler that allows them to earn money online easily.

Another way to start making money on the internet is by outsourcing resources and products to other countries that lack them. A good example will be the export of minerals and valuable resources from underdeveloped countries. You can always sell these products and resources through the web. The products can be sent through different international courier services that can handle large deliveries all over the world. You can start earning thousands of dollars through this type of business.

Are you a newbie looking for ways to start making money on the internet? Follow the above ideas and you will start getting results within a short frame of time.

Apart from outsourcing, there are still many other ways that anyone can start making money online from anywhere they are. Blogging and affiliate marketing are some other good options that you can also consider but I will talk about that in another article. It’s important that you always stay alert so as to take advantage of any available opportunity. Running a successful online money making business can help you to achieve the success you need in life.

Ultimate 7 Steps To Online Business Success

1. Create A Vision

If you are involved in the network marketing business for very long, you will hear someone say you need to define your ‘why’.

This is crucial because as humans, we are hard-wired to recall the past. We are wired for survival mode. In ancient times, that is how people lived from day-to-day. Your brain will fire in a way that you perceive something as danger when the only way to really find out is to take action. In reality, your brain is protecting you, but it doesn’t know what the outcome is going to be.

Don’t hold back on your past vision of the times you have not succeeded. When you are looking back at your journey, it is easy to focus on the mistakes instead of focusing on the successes you achieved.

Creating a vision gives you something to look forward to. Something to accomplish in the future. If you don’t look ahead, you will fall back on the times that didn’t work out for you.

Live that vision in your mind so you actually experience the ‘feelings’ of success. Allow yourself the feelings of joy, purpose, abundance, happiness, etc.

In traditional network marketing, many people become too attached and give in to the feeling of scarcity. The same thing can happen with online marketing. In your business and in your life, negative feelings attract more negative feelings.

When you are conscious of your day-to-day feelings more people will be attracted to you and want to be around you, which creates more abundance.

2. Don’t Take Things Personally

In your business it is normal to have profit, loss, liability, expenses, etc. When you struggle with those issues, don’t take it personally. Don’t give in to the feeling that you aren’t good enough, you can’t make this happen, or what will I do if this doesn’t work.

If something doesn’t work, it just means it didn’t work. Don’t take it personally and try something else. This takes the emotion and drama out of it.

3. Know Your Audience

The more specific you can be when targeting your audience, the more successful you will be. If you are targeting network marketers, that is too broad. Be specific and fine tune your audience over time. Test your methods and find out what works and what doesn’t.

Another thing to keep in mind is that your target audience may not be profitable for you, so find the audience that responds best to your methods and work with that.

4. Attend Live Events

This is where you meet people and build networks. Surround yourself with like-minded people who know your struggles. Attending live events will give you belief and is the cornerstone for continued growth in your business.

5. Never Ever Give Up

Most people give up too early – before they reach success. When growing your business, the mechanics of running it are 10-20% while mindset is 80-90%. Accept that you can move forward, grow daily and make money.

6. Never Compare Yourself With Someone Else

Resist the temptation to compare yourself with the results of others. Don’t look at how long someone else has been involved or the amount of money they are making and compare that to your results. You don’t know their past experiences that have led them to the place they are today.

The only time to compare yourself with others is when you say, “If they can do it, so can I”.

7. Take Action Every Single Day

Even if you only have 10-15 minutes each day, consistently spend that time working on your business. Action is the only thing that will produce results. Action is what will create both habit and momentum.

Improve Your Online Business With This Easy Method

It doesn’t matter if your website is the type that offers a product to your visitors or the type that renders simple services, you need a surefire method to consistently drive traffic to it. A very good method to increase your website visibility on Search Engine Result Pages is to figure out how you can start creating promotional articles that you can be posting to article submission directories, you can call it article marketing. It’s truly a simple method that you can use to start driving more traffic to your website and increase sales.

Search Engine Optimization, popularly referred to as SEO, is very vital because it is the best method to drive traffic to your website by making it visible on top search engines like Google so that anyone searching for a keyword relating to your niche can easily find your website. Article Marketing is one of the best methods to promote your website because it’s not just about SEO (getting back links from your articles) you will also be receiving direct traffic to your website from your articles.

When you start an article marketing campaign for your website you will discover how effective it can be, a well written article that is submitted to a top article directory can drive traffic to your website forever. Take a look at this little stats – If you can be submitting one article every 3 days to a top article submission website like EzineArticles, this will give you ten articles per month, a well written article can get up to 200 views per month and over 30% of your readers will visit your website. You will get up to six hundred visitors on your first month with this formula, the number of visitors you get from your submitted articles will always keep increasing if you can stay consistent with your 3-day posting routine.

Article marketing started gaining maximum exposure when major internet entrepreneurs began to understand the great advantages and benefits it can offer to their online business. News editors started frequenting article submission directories for latest updates and some articles started going viral in the process, fetching lots of traffic to the author’s website. When you submit a well written article to a top article directory, it can also go viral.

If done properly, article marketing will definitely increase the visibility of your website on the internet. You don’t need to depend on the services of an SEO company to increase your website visibility on Search Engine Result Pages, if you don’t have enough time to write and submit articles then you can get a freelance writer to write and submit them to your preferred article directory.

All you need to do when hiring a freelance writer for your articles is to provide your keywords and give them up to 24 hours to do their job. Some may take up to 48 hours but I can say it all depend on your agreements.

Actually, there are lots of companies on the web now that will help write your articles and submit them to article directories. In a day or two your articles will be visible throughout the web and your website traffic stats will start increasing.

You’ll also get a lot of quality back links from your submitted articles. Some article Marketing companies may charge between $10 per un-posted article to as much as $1,500 or more per posted article, it all depends on what you want them to help you do.

If you want to enjoy the full benefits of article marketing without paying nobody, then I suggest you grab your pen and start writing and submitting your own articles to top directories. You can be writing and submitting 2-3 unique posts to an article directory every week.

Whether your website is big or small, you can always increase your traffic with the help of article marketing.

How to Launch Your Business Online

Having an Online Business is essential in order to expand Geographically and gain a Competitive Advantage. Whether you have an existing business or just starting a brand new one, I will be discussing what you should be doing to Leverage your Online Business.

LAUNCH A WEBSITE

Purchasing a domain and launching a website is the first stage when starting your online expedition. Your will start to generate traffic to your website so that you can build your business brand. You should consider finding professional themes and plugins that will enhance the functionality of your website. You should also create a landing page to gain Leads or email subscribers that you can follow up on.

MARKET RESEARCH

Targeting your audience or niche is going to be the most important aspect to apply in order to actually make sales. You need to find out who are your audience, what do they want, what search queries they make, where do they hang out online, how do they think and why would they purchase from your business.

“If you’re marketing to everybody, you’re marketing to nobody”.

Learning Search Engine Optimisation (SEO) is also crucial when trying to rank for a higher place on the search engines. You will need to understand what kind of keywords your audience are searching for, and if there is a lot of competition for that particular keyword used. As a small to medium sized business you may want to be using Long Tail Keywords. These keywords have a longer chain of words so that there is less competition when ranking on search engines.

SOCIAL MEDIA MARKETING

Social Media Marketing is where you engage in social media to leverage your marketing power. People are constantly on social media where they communicate and have discussions. Developing your presence on social media sites such as Facebook and Twitter will allow you to engage with communities. You are essentially building the authenticity and trust of your business. People will start to take notice of and respect what you are doing in the market place. Not to mention there are so many great opportunities on social media that will take you by surprise.

So now you know the key concepts of launching your business online. The first concept is launching a professional website. The second concept is to make sure you understand who you market is so you are targeting the right people. Lastly the third concept is engaging in social media to leverage your marketing power. And these are the fundamentals on how to launch your business online.